Terms of Reference: Brand and Media Coordinator for the Human Right to Food Initiative

Terms of Reference: Brand and Media Coordinator for the Human Right to Food Initiative

Creator: Route to Food Alliance. All rights reserved.

Who is hbs?

The Heinrich Böll Stiftung (hbs) is a German Political Foundation affiliated with the Green Party in the German Federal Parliament. The hbs Regional Office for East and Horn of Africa based in Nairobi acts as a people-centric green think-tank. We facilitate inclusive dialogues, offer expertise and, in partnership with like-minded people and organizations, develop innovative perspectives along the core themes: Gender Democracy, Sustainable Development and Regional Dialogue.

Our vision

East and Horn of Africa is a beacon of political stability and an engine for inclusive growth in Africa with a democratic, accountable and inclusive leadership that actively promotes gender equality, religious and ethnic tolerance and rights of minorities, including sexual minorities; investing its resource wealth in creating opportunities for an educated, healthy, largely young and politically active population while following a low carbon development path and supporting climate resilient livelihoods, committed to the principles of food sovereignty.

What are we looking for?

Heinrich Böll Stiftung is looking for a full-time Brand and Media Coordinator for the Human Right to Food Initiative (HRFI). The HFRI is a programme that implements an innovative communications and influencer-led approach to the problem of chronic food insecurity in Kenya.

While Article 43 in the Constitution of Kenya recognises the right to adequate food, national legislation, policy and practice fail to implement and monitor progressive solutions to food security. The HRFI seeks to address the issue by contributing to a socially inclusive political discourse about chronic food insecurity across sectors with the goal of realising the human right to food. 

In this context, the Brand and Media Coordinator would be responsible for developing and coordinating the HRFI brand, which includes activities directly linked to brand building, brand communications content and media engagement.

The ideal individual will have communications and media experience. The successful candidate will be digitally savvy and creative, with a self-inspired energy to achieve social justice and democratic accountability in the country.   

Key roles and responsibilities


  • Contribute to the overall HRFI programming and strategy.
  • Jointly develop branding and media approach with the HRFI team to ensure all components of the programme are integrated, aligned and complimentary. 

Brand Building:

  • Custodian of the project website (maintaining the website front-end and processing public submissions from the website back-end)
  • SEO and website analytics reporting
  • Database management (members of the HRFI alliance & newsletter sign-ups)
  • Develop and distribute quarterly newsletters

Brand communications:

  • Content planning and reporting
  • Write and commission articles for the website blog
  • Write and submit articles to other publishing platforms on behalf of the HRFI
  • Develop social media content and manage ongoing engagement and monitoring on social media channels (in line with HRFI Social Media Guidelines) 

Media engagement:

  • In collaboration with the HRFI media partner, develop and action the Quarterly Media Plan (which sets out different formats & associated targets for media engagement)
  • Proactively identify and pitch proposals to mainstream and alternative media spaces.
  • Write press op-eds (pre-planned and in reaction to topical issues) and have the ability to represent the HFRI in mainstream media.   
  • Establish and maintain relationships with journalists and bloggers.
  • Host relevant and appropriate events / workshops, for example county media sensitisation, bloggers briefings etc.

Mandatory requirements


Design (Canva) | newsletter distribution (Mailchimp) | creative writing | meticulous about punctuation | website management (Wordpress) | Google Analytics | Google Drive | Facebook, Twitter, Instagram use and analytics.

Education and professional experience:

Masters Degree in Political Science, International Relations, Social Development, Psychology, Communications and Media, Development Studies, Economics (Cooperation and Human Development) or related fields.

At least four years of relevant professional experience in the corporate sector or with an international organisation working in Kenya or the region, including public / media-facing exposure

Excellent conceptual and analytical skills (verbal and written)

Solid project cycle management skills, including experience in M&E

Person profile:

A history of advocating for social justice and democratic accountability

Experience being part of a food rights movement, or being a key actor within the global food system, is desirable. 

Highly motivated, pro-active individual able to work under minimal supervision

Ability to prioritize and act on initiative

Ability to work as part of a team within a diverse multi-cultural setting

What is on offer?

We offer a challenging, creative and intellectually stimulating career experience as part of a global network of professionals that drive social innovation, transformation and political change. We believe in honouring our staff’s commitment to our work and vision, providing opportunities for the professional and personal growth of our team members. The salary bracket for this position is Kes 2.6 million to Kes 2.87 million annually, plus benefits. Benefits include insurance and pension schemes.

Please email your application to HRFI@ke.boell.org with the subject line, Application: Brand and Media Coordinator HRFI. Include a detailed CV with at least three references and a short motivation letter. Persons with disabilities are encouraged to apply.

First published 11th December 2017. Position remains open until filled. Only shortlisted candidates will be contacted for an interview.


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