The Heinrich Böll Foundation (hbs) Nairobi, in partnership with the Initiative for Equality and Non-Discrimination (INEND), has released a new publication titled Reshaping Narratives: Media Engagement Strategies for LGBTIQ+ Persons in Kenya. The report examines how the Kenyan media portrays sexual and gender minorities and explores practical strategies for fostering more inclusive, accurate, and ethical reporting. By combining community insights, journalist perspectives, and media analysis, the study highlights both the progress made and the ongoing challenges in ensuring fair representation, dignity, and equality for LGBTIQ+ persons in Kenya.
The Heinrich Böll Foundation (hbs) Nairobi, in collaboration with the Initiative for Equality and Non-Discrimination (INEND), has launched Reshaping Narratives: Media Engagement Strategies for LGBTIQ+ Persons in Kenya , a comprehensive study exploring how the Kenyan media represents LGBTIQ+ persons and how inclusive reporting can advance equality and human rights.
Drawing on focus group discussions, key informant interviews, and surveys with journalists and LGBTIQ+ community members, the study reveals both progress and persistent challenges. While some outlets and digital platforms are shifting toward more humanising storytelling, negative stereotypes, editorial bias, and fear of backlash continue to shape coverage.
The report underscores the critical role of the media in promoting visibility, dignity, and understanding of sexual and gender minorities. It highlights the need for:
- clear reporting guidelines and ethical standards on LGBTIQ+ issues,
- continuous training and sensitisation for journalists,
- stronger collaboration between media and civil society, and
- effective use of digital advocacy to challenge misinformation and amplify diverse voices.
By centring lived experiences and practical strategies, Reshaping Narratives offers a roadmap for fostering inclusive media practices and strengthening Kenya’s journey toward equality and non-discrimination.
Read the full report: Reshaping Narratives – Media Engagement Strategies for LGBTIQ+ Persons in Kenya (PDF)